"Although mobile video is popular for mobile broadband networks, many users find one huge downside to it: most of the content is delivered via over-the-top players and unicast channels. Not only does this take up a lot of mobile network bandwidth, but this prevents operators from monetizing the service beyond charging for the amount of data consumed, as well. LTE-B could be the answer to these issues faced by mobile operators like Telstra and Telstra Melbourne dealers like TelcoWorld. Based upon evolved MultimediaBroadcast Multicast Service (eMBMS), LTE-B replaces burdensome unicast content delivery with a broadcast mode. According to the NEWS.com.au article, this is what is referred to as a single broadcast data stream, which can deliver the same content to a multitude of mobile users within a specific area. Qualcomm and Ericsson, which supplied the equipment for Telstra’s trials, showed that an LTE-B service area can cover anything from a few cells to an entire country."
http://www.telcoworld.com.au/industry-news/telstra-melbourne-dealers-to-offer-long-term-evolution-broadcast-soon/
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